Last Updated: 16 December 2025
1. Introduction
Sugar-mummy.co.uk (“we”, “us”, “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you visit our website and use our matchmaking services (the “Services”). By using our Services, you consent to the data practices described in this policy. If you do not agree, please do not use our Services.
2. Data Controller
The data controller responsible for your personal data is Sugar-mummy.co.uk. For any questions about this policy or our data practices, please contact us at: [privacy@sugar-mummy.co.uk].
3. The Personal Data We Collect
We may collect and process the following categories of data:
- Information You Provide: This includes data you submit during registration and profile creation, such as your name, email address, date of birth, gender, location, photos, biography, lifestyle preferences, and communication preferences.
- Automatically Collected Data: When you use our site, we may automatically collect technical data including your IP address, browser type, device information, pages viewed, and browsing patterns through cookies and similar technologies. Please see our Cookie Policy for details.
- Communications Data: We retain records of your communications with us (e.g., support enquiries) and, solely for safety and dispute resolution purposes, may scan or monitor message content exchanged on our platform for prohibited activity. We do not routinely read private messages.
4. How We Use Your Personal Data (Our Legal Basis)
We use your data for the following purposes under UK GDPR:
| Purpose | Legal Basis |
|---|---|
| To create and manage your account, provide our core matching Services. | Performance of a contract with you. |
| To personalise your experience and show you relevant profiles. | Our legitimate interest in improving our Services. |
| To send you important service notifications (e.g., password resets, policy changes). | Performance of a contract; Legal obligation. |
| To ensure platform safety, prevent fraud, and enforce our Terms & Conditions. | Our legitimate interest in protecting our business and users. |
| To analyse site usage and improve our platform. | Our legitimate interest in business development. |
| To comply with applicable UK laws and regulations. | Legal obligation. |
5. Disclosure of Your Personal Data
We may share your data only in the following limited circumstances:
- With Other Users: Your public profile information (e.g., your chosen display name, profile photos, biography) is visible to other registered users as a core function of the Service.
- Service Providers: We engage trusted third-party companies (e.g., for hosting, payment processing, analytics) to operate our business. They process data only on our strict instructions.
- Legal Requirements: We may disclose data if required by law, or to protect the rights, property, or safety of ourselves, our users, or others.
- Business Transfer: In the event of a merger, acquisition, or asset sale, user data may be transferred, subject to the acquirer’s privacy policy.
6. Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. If you close your account, we will deactivate it but may retain certain information for a limited period for legal, safety, and operational purposes (e.g., fraud prevention, tax records).
7. Your Data Protection Rights (UK GDPR Rights)
Under UK data protection law, you have rights including:
- Right of Access: To request a copy of your personal data.
- Right to Rectification: To correct inaccurate or incomplete data.
- Right to Erasure (‘Right to be Forgotten’): To request deletion of your data in certain circumstances.
- Right to Restrict Processing: To limit how we use your data.
- Right to Data Portability: To receive your data in a structured, machine-readable format.
- Right to Object: To object to processing based on our legitimate interests.
- Rights related to automated decision-making: We do not currently use solely automated decisions with legal effects.
To exercise any of these rights, please contact us using the details in Section 2.
8. Data Security
We implement appropriate technical and organisational measures (like encryption and access controls) to protect your data. However, no internet transmission is 100% secure, and we cannot guarantee absolute security.
9. International Transfers
Your data is primarily stored and processed within the UK or the European Economic Area (EEA). If we transfer data outside these areas, we will ensure it is protected by adequate safeguards as per UK law (e.g., Standard Contractual Clauses).
10. Changes to This Privacy Policy
We may update this policy periodically. The updated version will be posted here with a new “Last Updated” date. We will notify you of material changes via email or a site notice.
11. How to Contact Us & Complaints
For questions or to exercise your rights, contact: [support@sugar-mummy.co.uk].
If you have a complaint about our use of your data, you have the right to lodge a complaint with the UK supervisory authority: The Information Commissioner’s Office (ICO) (www.ico.org.uk).